• Leading the SEO team and managing client engagement to enhance organic search visibility and brand positioning.
• Configuring and optimizing Google Analytics, GA4, GTM, and event tracking while developing interactive Google Data Studio dashboards for data-driven decision-making.
• Conducting in-depth technical SEO audits, providing strategic recommendations on site architecture, page performance, indexing, and error resolution, while collaborating with developers for seamless execution.
• Performing multilingual keyword research, conducting competitive content gap analysis, and leveraging AI-driven insights to optimize click-through rates (CTR).
• Implementing comprehensive on-page and off-page SEO strategies, including high-quality backlink acquisition and toxic link remediation to strengthen domain authority.
• Leveraging advanced SEO tools (Google Search Console, GA4, SEMRush, Supermetrics) to track performance metrics, analyze trends, and enhance search engine rankings.
• Executing App Store Optimization (ASO) for Play Store and Apple Store, and optimizing video content for enhanced discoverability on YouTube (Coke Studio Bharat).
• Developing and executing data-driven SEO strategies to enhance organic traffic, improve SERP rankings, and maximize conversions.
• Enhancing website crawlability and indexation through structured data implementation, schema markup, and XML sitemaps optimization.
• Optimizing Core Web Vitals and user experience (UX) to improve page load speed, mobile-friendliness, and overall site performance.
• Conducting competitor benchmarking and market analysis, identifying trends and leveraging insights to refine SEO tactics.

Projects :

• SEO Strategy & Optimization – AkzoNobel Dulux Paints (SESA Region)
• • Led the SEO team across multiple regions (India, Vietnam, Indonesia, Malaysia, Singapore, Thailand, Pakistan, Sri Lanka), developing strategies to enhance organic traffic and improve user experience.
• Data Analytics & Business Intelligence – The Coca-Cola Company
• • Designed Google Data Studio (Looker Studio) dashboards, setting up analytics for campaigns like Coke Studio Bharat, Tamil, Bangla, TU StumpCam, Sprite JIAB, Limca Sportz, and ICCx24, enabling data-driven decision-making.
• SEO Optimization – The Coca-Cola Company
• • Executed YouTube Video SEO for Coke Studio Bharat, while optimizing campaign websites for Coke Studio Bharat, Tamil, and Bangla to enhance visibility and engagement.
• Global SEO Initiatives for Leading Brands
• • Led SEO strategies for Hazoorilal Jewellers, Khidmah, Provis, Bahri, King Salman Park (KSP), and Pizza Hut (UK, Malaysia, Mexico, Taiwan, Indonesia). Managed SEO for educational platforms across India (Hindi & English), Germany, France, Brazil, Poland, and Mexico.

• Led international SEO & ASO strategies for Middle Eastern markets (KSA, UAE, Bahrain, Kuwait, and Oman), driving organic growth in both English and Arabic.
• Executed keyword research and competitive analysis, optimizing on-page and off-page SEO to improve search engine rankings.
• Developed ASO strategies for mobile apps, optimizing metadata, app descriptions, and visuals to increase visibility and downloads.
• Managed multilingual content optimization, ensuring localization and cultural relevance for Arabic-speaking audiences.
• Implemented link-building campaigns, improving domain authority and organic traffic.
• Analyzed website and app performance metrics, leveraging Google Analytics, Search Console, and ASO tools to refine strategies.
• Collaborated with developers and marketing teams, ensuring seamless integration of SEO best practices in web and mobile platforms.

Project :

• SEO & ASO Strategy Implementation – Wadi.com
  June, 2016 – June, 2018

• Managed end-to-end SEO & ASO strategy (On-Page & Off-Page) for web and mobile (iOS & Android), including international and multi-language SEO across multiple regions.
• Conducted technical audits, keyword research, competitor analysis, content optimization, link-building strategies, and traffic performance tracking to enhance search rankings.
• Utilized Google Analytics, Google Search Console, Google Ads, Google Trends, and SEMRush to optimize digital performance.
• Successfully boosted organic traffic by over 300%, improving search visibility and engagement.

• Executed international SEO strategies targeting the USA and Australia, optimizing websites for improved search visibility and ranking.
• Increased organic traffic by over 200%, driving higher lead generation and conversions through strategic on-page and off-page optimization.
• Conducted in-depth keyword research and competitor analysis, identifying high-impact opportunities for content optimization.
• Implemented technical SEO enhancements, improving site speed, mobile responsiveness, and structured data for better indexing.
• Optimized website content, ensuring alignment with Google algorithms and enhancing user experience for better engagement.
• Leveraged analytics tools like Google Analytics and Search Console to track performance, refine strategies, and report key insights to stakeholders.

• Executed domestic SEO strategies, optimizing the software downloading portal for improved search engine rankings and organic traffic.
• Performed in-depth keyword research, competitor analysis, and content optimization to enhance visibility in Google SERPs.
• Implemented on-page SEO improvements, including meta tags, internal linking, URL structuring, and schema markup.
• Led off-page SEO efforts, executing high-quality link-building and outreach strategies to boost domain authority.
• Monitored and analyzed website performance using Google Analytics and Search Console, refining strategies based on data insights.